The founding story
After years of great cities,
I chose this.
"After years of building a life across San Francisco, Los Angeles, London — the great cities that shape you — I found myself in Marin, watching my children run through the Point Reyes fog, and understood something I hadn't been able to name before."
The pace wasn't sustainable. The products I was using weren't honest. The food wasn't rooted in anything. And somewhere along the way, I had stopped building the kind of community that makes a life feel held. Ostra is what I built when I decided to change all of it.
My background is in health economics, trained at the London School of Economics. It taught me to be skeptical of fear-based wellness and easy claims, and to look for what the evidence actually supports. That is the lens behind everything here: not perfection, not trends, just the small daily practices that genuinely help families live well.
"Marin is full of people quietly craving the same thing — the ambitious ones who chose nature, the city people who found themselves wanting roots."
Ostra is a living system for people who are done performing wellness and ready to actually practice it. For the nourishment, the restoration, the home that holds you, and the community that makes it worth it.
Built in Marin County. Shaped by weekends in Point Reyes, Tuesday farmers markets, and long tables with people we love.